Lead is the backbone for any business. Without leads, no B2B company or business can hope to have any revenue or clients. Discovering new ideas and measures to increase leads is considered to be a complex challenge experienced by an organization. Marketers actually spend huge volumes of money and resources including their valuable time to develop content and plan marketing campaigns.
Lead generation is thus the process of attracting and converting visitors and prospects into an individual who has showed interest in your company’s service or product. A few examples of lead generators are blog posts, job applications, live events, online content, and coupons.
A few key strategies that would help businesses to produce new lead ideas are discussed below. Even though we always feel comfortable to use already tried and tested lead generation tactics, trying out newer tactics is also equally challenging and good as they could also succeed in delivering great results.
Key B2B Lead Generation Strategies – 2019
- SEO Leads
Search Engine Optimization (SEO) is a vital marketing technique suitable for long term lead generation. Initially, just targeting keywords was the only way to rank in any search engine results page (SERP). However, the launch of modern SEO strategies no longer focuses only on keywords because new search engine algorithms are continuously changing how your website will be ranked. B2B marketers will have to take into account several factors, including content creation, website optimization, and many other factors on top of those keywords.
- Pay-Per-Click (PPC)
Pay-per-click (PPC) is considered to be one of the easiest ways to get fast results. Knowing who your target audience is will always boot up your business. The most common PPC ad format appears on search results pages of search engines like Bing or Google. With PPC, advertisers will be able to place their product, brand, or service front and center in the form of an ad that targets a specific behavior or keyword.
- Content Marketing
Content is still considered to be the most effective lead generation strategy. People are now becoming more interested in visual content than just simple text. Video content is thus becoming more popular these days and the rapid growth of visual-centric social media platforms like Snapchat and Instagram is proof that the younger generation is preferring more of the visual content. Promoting your service or product through visual content in fact increases the want to read the content. An effective content marketing campaign includes webinars, infographics, comparison tables, illustrative guides, social media content, and eBooks.
- Social Media Channels
As a B2B lead generation strategy, social media channels can be used for connecting with your prospects. The best way to utilize the power of your social media for generating leads is to think logically. You will have to understand which social media platforms your leads use, how they use them, and then design your lead-generation strategy in order to match their preferences. Social posts are a powerful medium for driving traffic to your website, where your leads will be able to engage in a detailed conversation with your brand. Social media channels can also help people to quickly source the answers they are looking for.
- Influence Bigger Audiences
Writing content does not have to be on your website. Guest blogging can be an extremely powerful method that can help increase brand awareness and eventually generate more leads. If you provide useful content to an influencer within your industry, they may permit you to publish it on their website. Your association with the bigger brand can create more traffic resulting in more leads.
- Get Creative with Cold Emails
Cold emailing can be a challenging task as you do not have prior relationship with the company or person you are sending it to. Hence, you will always ensure that your first impression is the best in order to get good results. The following tips will help you to see more leads from cold emails:
- Stand out from the crowd by being uniquely creative. You can include animated GIFs or memes to get people’s attention.
- Try to add a bit of humor and not have standard dialogues.
- Get straight to the point and do not use too much of the marketing lingo. You may fail to get the attention of the person on the other side.
- At least two follow-up emails should be sent. This is essential because things could get lost in people’s inboxes.
All these B2B lead generation strategies and many more are provided by Demand Monster – a B2B business development service provider offering a multichannel strategy enabling businesses of all sizes to produce qualified leads and meet their targets. Demand Monster builds lead generation solutions capable of delivering all that the client wants.
If you are wanting to generate more qualified leads, fill your sales pipeline, or grow your company, Demand Monster is the ideal company for you. Contact us today and get to know more about our content syndication, SEO, and B2B appointment setting services.